MAXIMUS VII HERO running @4.4...

Set speedstep and c1e, and all other c state power saving settings to enabled manually. Auto on some Asus boards doesn't enable them. Make sure you are on the latest bios too.
 
There is a common overclocking option for this board that allows you to run the processor at 4.2, 4.4 and 4.6Ghz.

It's called 'CPU Level Up' and is found underneath the individual core multiplier settings on the first screen of the 'Advanced' Bios settings. If you change it back to Auto, it might go back to the stock clock speeds.
 
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