Mcdonalds - I was lovin' it

The advert targets all bad forms of fast food. The producers simply chose McDonalds because they're so recognisable.

The PCRM's director of nutrition education, Susan Levin, made no apologies for singling out the golden arches: "McDonald's is one of the biggest fast-food chains in the world. Its name and its golden arches are instantly recognisable. We feel we're making a point about all fast food when we talk about McDonald's."
 
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