Microsoft and PS3 launch

[El Gringo]

Anyone seen this?

Stunt site

At the Virgin Megastore in London's Oxford Street, the software giant handed out chairs to those queuing that had a website address printed on them.

Anyone visiting the webpage saw an Xbox 360 branded site that "welcomes" Sony to the next generation and chides the electronics giant for being "late". Microsoft's Xbox 360 launched in late 2005.

Stunt site

Game news site Next Gen reported that French gamers were outnumbered by the media on the boat Sony moored by the Eiffel tower to act as a temporary electronics store selling the console.

The event was upstaged by Microsoft which drove its own boat covered in Xbox 360 logos up and down the Seine near the Sony craft.

A poor release AND Microsoft is going around trying to upstage them. I had assumed there would be some kind of unspoken respect between companies, but Microsoft went to considerable lengths to get itself seen...
I personally find it faily petty, it hasn't seemed to have changed anything, received little publicity and the launch was poor in any case, but this is the first time I've heard of a rival actively trying to undermine a launch.

 

[El Gringo]

Have you not been watching the news lately?

Sky v Virgin Media.....

I was referring to console-producers, but i should have been more specific I suppose.
The thing is, these things were relatively small... And even though Sony has years to wait until the next Microsoft release, will they do something similar?