Soldato
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Microsoft has no plans for Blu-ray add-on
Says the attach rate of the HD DVD players was a disappointing 3%.
Speaking to EuroGamer, John Schappert, Corporate Vice President LIVE, Software and Services for the Interactive Entertainment Business at Microsoft, has expressed his disappointment in the sales of the Xbox 360 HD DVD add-on.
"It was a 3 percent attach rate," explained Schappert. This suggest only around 540,000 units of the HD DVD add-on were sold to the 18 million strong Xbox 360 installed base.
"It wasn't one of the high-selling accessories if you will. The people who bought it knew what they were buying," said Schappert.
With Blu-ray having emerged as the winner of the high definition media war, although currently by no means the clear successor to DVD, Microsoft has been rumoured to be working on a Blu-ray add-on drive for the Xbox 360. However, Schappert has indicated this isn't the case, pointing towards poor sales of the HD DVD add-on.
"We have no plans to announce or anything like that right now," said Schappert. "But I'd also urge you to look at the attach rate for the HD-DVD drive."
Says the attach rate of the HD DVD players was a disappointing 3%.
Speaking to EuroGamer, John Schappert, Corporate Vice President LIVE, Software and Services for the Interactive Entertainment Business at Microsoft, has expressed his disappointment in the sales of the Xbox 360 HD DVD add-on.
"It was a 3 percent attach rate," explained Schappert. This suggest only around 540,000 units of the HD DVD add-on were sold to the 18 million strong Xbox 360 installed base.
"It wasn't one of the high-selling accessories if you will. The people who bought it knew what they were buying," said Schappert.
With Blu-ray having emerged as the winner of the high definition media war, although currently by no means the clear successor to DVD, Microsoft has been rumoured to be working on a Blu-ray add-on drive for the Xbox 360. However, Schappert has indicated this isn't the case, pointing towards poor sales of the HD DVD add-on.
"We have no plans to announce or anything like that right now," said Schappert. "But I'd also urge you to look at the attach rate for the HD-DVD drive."