Soldato
- Joined
- 13 Oct 2006
- Posts
- 8,152
- Location
- Surrey
Oh dear lord, is this real or a hoax?
If the driver hammers the engine on a cold morning too quickly, a voice may say “ouch, I'm not warmed up yet,” in the words of Jim McDowell, Mini USA vice president. A picture of Mini Cooper 50 MayfairMini The Mini Cooper 50 Mayfair
The voices can also offer congratulations for taking a curve with gusto--and plenty of g-force; or say something like “wow 4.5 seconds of full throttle,” after a lengthy launch.
It can also suggest the driver turn on the air conditioning if the program senses ambient temperatures are hot, or tell passengers to buckle up.
Mini, which is known for somewhat off-the-wall innovations--like the giant speedometer in the center of its dashboards or the gauge that tells you how long the roof has been open--also offers a common-sense option: the voices can be turned off.
Endless fun. The driver and/or passenger could also repeat back every phrase in a sarcastic tone to each other.
In this country, the best use for this would be if the car detected a turn being made at a road junction without a corresponding signal. It could say, 'OK, don't signal then!'.
[TW]Fox;15078416 said:Mini is a 'fun, funky' brand aimed at girls, women and gay people
[TW]Fox;15078416 said:I'd hate it but then I'm not the sort of person a Mini is aimed at and neither are you guys.
Mini is a 'fun, funky' brand aimed at girls, women and gay people and this sort of quirky feature fits in with the brand really well.
You might scoff at the idea but building up Mini as a fun and dynamic brand is one of the keys to its success.