As above - Universal had loads of money invested in them, they seem to be a lot of pumping to get them playtime in UK and germanic countries atm. I think they are also pre-booked for few spontaneous awards in UK in the next few months.
They come out quite bland, daft and poser like in interviews, doing the whole indie "we are from shed in Tennessee/born yesterday" routine, admitting on every step they spend little to no time on composing songs they play and mockingly twisting names of bands they share stage with, as if to underline the whole "I'm indie, I don't know any famous bands" facade. I'm betting on marketing strategy along the promo of Kings Of Leon but with 50ies vibe - Fonzie bikers and cadillac cars.