This company owns the Milka and Cadbury brands. I think that in the UK they cannibalise their own products because the brands clash with each other. In some cases variants are released of the same product such as:
Milka Choco Swing / Cadbury Dairy Milk Golden biscuit Crunch
Milka Daim Bar / Cadbury Daim Bar
Milka Oreo / Cadbury Dairy Milk with Oreo
...etc
The Milka variant usually tastes better.
My question is, if you had the power would you keep the status quo or scrap one of the brands? I personally would like to see the end of Cadbury because I prefer the taste of Milka but I think I would be one of the minority in saying this.
Milka Choco Swing / Cadbury Dairy Milk Golden biscuit Crunch
Milka Daim Bar / Cadbury Daim Bar
Milka Oreo / Cadbury Dairy Milk with Oreo
...etc
The Milka variant usually tastes better.
My question is, if you had the power would you keep the status quo or scrap one of the brands? I personally would like to see the end of Cadbury because I prefer the taste of Milka but I think I would be one of the minority in saying this.