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The Palit 980 looks tempting..
http://www.overclockers.co.uk/showproduct.php?prodid=GX-016-PL&tool=3
Apart from being expensive and not as high clocked why that card, I know you get the benifit of reference being silent but that seems about it
EVGA cards come with a bump up to 5 years warranty now.
Clock speed is irrelevant really unless you won't be overclocking further yourself.
I'd be looking for one with a backplate, good cooling and extended warranty.

EVGA cards come with a bump up to 5 years warranty now.
Well with the 980 100mz seems to add 3-4 fps on benchmarks at higher resolution
The Palit 980 looks tempting..
The Palit Jet 970 was awful, cheap build, cheapo fans, hot, bad overclocks. Worst cards I've ever used, so doesn't speak highly of the 980
That seems good but expensive what are your thought on the SOC and MSI
Why are you ignoring EVGA?

Gigabyte G1 Gaming.
A big, cool, overclocked beast of a card.
The problem with the EVGA it doesn't seem to overclock as high as other cards