My 1st Real mag Ad ;)

lol....completly all my input.

Got 12 months booked...gotta start work on the nxt one now :D

If you didnt notice its for a high end visual and audio company..

mite play around with the copy make some things smaller...any people opinions would be great.

Ad
 
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Adam Senior said:
mite play around with the copy make some things smaller...any people opinions would be great.
Click to expand...

I was going to post that perhaps the info in the bottom-left could be a lot smaller. It's a nice ad, congrats :)
 
I'm sure it was an advertising/art led decision - but for me the lack of grammar on the main tag line is annoying.

However it's a very nice and aesthetically pleasing ad, and seeing as its selling a lifestyle product it works really well.
 
Broadbandplacey said:
I'm sure it was an advertising/art led decision - but for me the lack of grammar on the main tag line is annoying.
Click to expand...

That puts me off a LOT of things. The way I see it is, if people can't be bothered to use grammar, they don't deserve to be read. I suppose some think it's cool or clever. I think it looks stupid. Meh.
 
I'm really not sure about the tag line

'The sound you always dreamed about the visuals you desire'

1. 'about' seems clumsy to me; 'of' makes the sentence shorter and sharper.
2. You talk about sound that you wanted and visuals that you want - is it past participle or not?
3. The way it's worded it makes the 'sound' sound more important than the visuals because you've been dreaming of the audio, but you only desire the visuals.

I'd prefer something like 'custom audio. custom video. custom house av' although I realise this is perhaps a little cold, maybe 'the sights, the sounds, the customhouseav treatment' instead?

fini
 
fini said:
I'm really not sure about the tag line

'The sound you always dreamed about the visuals you desire'

1. 'about' seems clumsy to me; 'of' makes the sentence shorter and sharper.
2. You talk about sound that you wanted and visuals that you want - is it past participle or not?
3. The way it's worded it makes the 'sound' sound more important than the visuals because you've been dreaming of the audio, but you only desire the visuals.
Click to expand...
It's not toooo hard to work out:

"The sound you always dreamed about, with the visuals you desire"

"The system gives you the sound you dreamed about [a long time ago, before you saw high end audio was ugly], with the visuals you desire [now, because you're arty farty and want to pay through the roof for our sexy kit]"

Easy peasy, and a pretty commonly-used strategy :)

1. About isn't clumsy - 'of' is harsh and brash, not refined
2. See explanation above ^ :)
3. The focus of the tag is 'dreaming', not video or sound really :)

That's what I reckon anyway - being high-end is all about being, hmm, 'airy' :cool:
 
Broadbandplacey said:
I'm sure it was an advertising/art led decision - but for me the lack of grammar on the main tag line is annoying.

However it's a very nice and aesthetically pleasing ad, and seeing as its selling a lifestyle product it works really well.
Click to expand...

Thanks for the comments guys... And the grammer realy isnt a problem i think. An ad is meant to be read like you would say it. If you put grammer in tag lines like that it dosent read well. Your talking to the reader not writing to them. Well thats what i have learnt so far in the world of advertising. And this is my go and i only had 1day 2 get the idea. I do agree that the copy needs tidying up a bit. But im an art director. Need to work with my copywriter on this ( but she is never in uni )

Thanks again for your view guys.

Adam.
 
Scam said:
I was going to post that perhaps the info in the bottom-left could be a lot smaller. It's a nice ad, congrats :)
Click to expand...

Yeah, maybe the white setion at the bottom could be a bit smaller too, there just seems a little too much white for me. :)
 
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