Was just going to post similar, i feel sorry for cats that get fed whiskas isnt it something like 8% meat.
Ours gets Applaws which is 80% with no added rubbish unlike whiskas.
Its really not, Whiskas should be ashamed of themselves passing it off as food.
If you think this is gourmet i worry.
"Cereals Meat and Animal Derivatives (including 4% Chicken in the Light Brown Kibbles) Vegetable Protein Extracts Oils and Fats (including 0.25% Fish Oil, 0.1% Sunflower Oil) Derivatives of Vegetable Origin Minerals (including 0.2% Sodium Tripolyphosphate) Vegetables (4% Carrots in the Orange Kibbles, 4% Peas in the Green Kibbles) Antioxidants Colourants from Natural Origin"
For comparison this is the applaws.
"Dry Chicken Meal (65%), Chicken Mince (17%), Potato, Brewer‰Ûªs yeast, Beet Pulp, Chicken Gravy, Salmon Oil, Vitamins and Minerals, Dried Egg, Cellulose Plant Fibre (0.03%), Sodium Chloride, Calcium Carbonate, Seaweed/Kelp, Cranberry, DL-Methionine, Potassium Chloride, Yucca Extract, Citrus Extract, Rosemary Extract."
The difference between dry and wet food is, well, wet food is 80% or more water, meaning if you add enough water to the dry food the numbers for Applaws dry make up 20% of 'normal' cat food. In other words, the 80% meat is 80% of the 20% that isn't water, or 16% meat. Meaning only it's only 8% protein when comparing to similar numbers for wet food.
For the record the Whikas dry food is 32% protein content, which likely puts the meat content at something like 60-65% range. THe ingredients are listed very differently, but they aren't anywhere near as far apart as you think.
In terms of dry food and 'cheap' Felix comes in two varieties, the cheaper one which has the following
protein 8.5 %, fat 4.5 %, fibre 0.5 %, ash 2.5 %, moisture 82.0%
or the more expensive one which is
protein 13 %, fat 3 %, fibre 0.5 %, ash 2.2 %, moisture 80%
Which is absolutely comparable to anything Applaws do in nutritional content.
The dry food is by far the worst thing Applaws do. Dry food numbers are misleading as hell, but when it comes to Applaws their dry food is mostly meat 'derivative' type meats(chicken meal means everything but beak/feet/entrails thrown a mincer and what comes out the other end, bone included, most people just call it meat derivatives, it just means left over junk).
Their wet food is far far better. If you look at their pouches like this one
http://www.applaws.co.uk/product/cat-tin-chicken-breast/
you see that protein is still only 14% but they list specifically chicken breast as 75%, rather than chicken meal or anything else.
Applaws wet food is higher quality, but a lot of it is seeing people wanting something better and putting nicer naming on the derivatives to make it sound higher quality(on SOME but not all their products).
Anyway, when it comes to our cats over the years, they go through fussy periods where they will reject the food they've been eating for years, but buy and large they get used to what you feed them at first then get mouthy when you try to change up on them.
did they also write on the walls with their own 
