Been playing this, OK so it is only the beta but my first impressions aren't that good:
-Doesn't remember my settings so I have to set them every time I start the game
-Can't adjust refresh rate
-Feels stuttery at 60fps
-Getting lots of NETERRORs when trying to start multiplayer games
-Graphics are pretty average, doesn't feel like a 2010 game (something like GRID has arguably better gfx)
-Handling is pretty hilarious, extremely arcadey, doesn't feel like NFS at all (more like Outrun2006, Midnight Club 2, Street Racing Syndicate sort of feel). Most corners you can just keep it floored as your car seems to be glued to the road most of the time. This is exactly the sort of thing that can give the series a bad name (look at the likes of Porsche 2000 or maybe Shift to see handling done much better).
-Can't redefine controls.
Now far enough some of this stuff like settings retention, changing keys, maybe networking etc you would expect to get ironed out for the final release, but I suspect the handling will remain largely as-is.
Ultimately it feels a bit like an arcadey version of Most Wanted, with a few powerups thrown in and more focus on multiplayer.