Back when it was on offer in the EA store, I repeatedly tried to buy it. The payment process kept on failing for no reason (like others mentioned on these forms, so it seemed a common problem), so I shot their support an email and complained about it. They responded by adding the game to my EA downloader account.
After they gave me Burnout my profile had a problem connecting with Burnout's servers. I asked them about that, wondering if it was caused by me (I thought maybe I'd configured my account wrongly or something), and they added another game - Need for Speed Undercover.
I kid you not.
EA are the best games company at the moment for quality of games output and bloody marvellous support.