New build flat - offer/negotiation points

Soldato
Joined
2 Jul 2010
Posts
3,098
What levers are there? How best to approach negotiations without offending the developer? New builds in the area I am looking at seem to have a 15-20% premium attached to them per square foot and so I don't want to pay full price for the place we have found.

Somebody put an offer in for 9% less than asking and was told to do one apparently. It's been on the market since September and is the show-home at the moment.

We are thinking to offer around 4% under asking a week or so into lockdown 2.0. The hope is that they might be a bit more flexible during this. The estate agent hinted that 4% under would be a good starting point, which makes me think similar units might have gone for a similar price.

Angles/thoughts I have to enter the negotiations with are:
  • We love the property but it is a bit of a stretch for us at the current price but we would like to make it work
  • We love the property but we think it is somewhat overpriced. We see the amount we have offered as fair, given comparable properties on the market
  • Whilst we are ready to transact we are in no rush
  • We're worried about the risk of immediate negative equity given once we buy it we'll have a much smaller market to resell it to due to no HTB being available on the secondary market. This, coupled with the uncertainty of Brexit and now covid (given we're in a 2nd lockdown) has made us quite nervous. We do however really like the property and we hope we can make it work with the offer made
  • We think it needs some work doing (we actually do) in terms of the kitchen and lighting, would you accept 3.5% under asking if you are able to carry out this work for us? Or accept 4% under asking and we would pay the cost of materials to have the work done?
  • (Incentives - are these still a thing)? We could pay 3.5% under asking if you could cover the remaining stamp duty.
  • We'd be prepared to pay 3% under asking if you could give us an additional parking space
This would be our first time buying and so neither of us have any experience of negotiating these things. We do genuinely like the property and do want to buy it, however, I do think it is a bit overpriced and I think even at 4% off it would still be a bit overpriced.

Ultimately, I am prepared to walk away if they don't budge at all. We could go ahead with the property at full price but I don't want to. I think we'd just be leaving money on the table.

There are two other incomplete units in the building which are just like this and so I am not too worried about them all being snapped up overnight by other buyers, however, this is our favourite.

Any advice? Is what I have said above complete crap? How would you go about it? Should I say things like 'we love the property', 'we want to make it work' etc or will this work in their favour (I thought this might sweeten them up a bit and show we are not just bargain hunting)?
 
Last edited:
Thanks for the responses thus far. Seems to indicate to keep it short and simple, offer what we think is fair and go from there.

Its a new build so probably doesn't need much work doing to it.

Did you even read the OP? It's a new build! Why would it require work?

I did briefly mention work in the OP, it's not 'major' work. Just a few extra lights, plug sockets and maybe a small area for a breakfast bar. Small things.
 
Thanks for all the input above, much appreciated and all taken on board, whether or not I agree with it. Trying not to turn this into a new build vs non-new build thread but good to know what to look out for in any case.

Show home as in the one that all prospective buyers go inside and view?

That's like buying the last pair of shoes that have been on display and everyone has been trying them on. No thanks :p

Ha, well! It is the show-home at the moment because it's one of few that have been completed and nobody has moved into it yet.
 
Nothing wrong with new builds but it will depend on the builder.

I think we had to get them to replace kitchen worktop and all the smoke alarms because of issues other than that nothing of note.

Both have their pros and cons and I know I would have no issues with the more higher end builders.

How do I know if it's a higher end builder? Just a Google and search around?

The property comes with a 20 year warranty too, versus the standard 10 (or at least that's what I've been told the standard is). Do these things count for much?
 
Back
Top Bottom