Interesting. Good read.
My only worry is what will happen to image quality (and other LCD aspects) if they are focusing so much on the response times. After the rebirth of IPS technology this year, we would probably witness major shifts from other panel manufactures later this year (or even next one) ... as Vincent report from Cebit is certainly suggesting.
After numerous gaming sessions with my new LCD monitor, I'm now questioning myself do I really need better response times ?! Honestly, it's quite good and "enjoyable". Maybe even better question is if the price tag when such technology is available could simply justify the eventual upgrade. Time will tell.