new logo critique

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I was tasked with coming up with a new logo for our Private Hire Drivers Association.


bit of background we're a Scottish based association out to help drivers with various issues. be it licensing government or anything at all trade related

a bit of alchohol fuelled brainstorming resulted in this.

opinions please guys anything that stands out as obviously wrong or doesn't look right?

 

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I guess you didn't grow up in the 80's

 

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its 2012 and you asked for opinions. I wasn't being rude.

no I didn't mean it like that. sorry I do appreciate you taking the time to give me some feedback. I was only pointing out the font would be instantly recognisable to anyone who grew up watching TV in the 80s (or I suppose went to the cinema in 2010)


I was considering adding more Saltire to the text but I don't know if it would be too much what do you think?

 

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Reminded me a lot of the A team logo, my only concern was where you put the flag over the A, the edges look slightly rough. But a nice enough design i suppose.

it is just a draft version atm and i'd imagine it will be getting used about half that size at most. but yes rough as a badgers backside.


spot on with the A-team link. i'm thinking it will provide some sort of instantly recognisable logo for a lot of people but they wont know why.

 

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do you guys think it would be better with the Full letter A having a saltire on it rather than just half?

 

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thanks for the advice guys,

the problem is there isn't really any icons or imagery that can be readily associated with the PH trade unlike our Taxi cousins.

in regards to what others in the market are doing it seems that a quick look round any other trade bodies or company sites is like a flashback to the 90's

I honestly wish i'd went with my first design rather than letting our committee talk me out of it, I'm sure a flaming turd would have been much more catchy