This program is called "PlayStation Rewards," and it's set to be offered to anyone with a PSN account in Spring 2011. When it launches, you'll start at the lowest of its three tiers, called "Select." Only by buying new games, doing surveys, and purchasing select PSN content like PlayStation Home items, videos, games, and other content can you advance to the program's other two tiers: "Pro" and "Legendary."
With each tier gained, you'll get new "recognition" for your effort. You'll also receive Rewards-"exclusive" rewards. Some of the examples Sony is tossing around right now, such as additional Home content, members-only sweepstakes (like a trip to CES 2011) and giveaways, are meant for everyone with an account regardless of tier, but I'm sure "Legendary" folks will get their due, as it sounds like it'll be a challenge to reach that level of status. Senior director of PSN Susan Panico says that "Legendary" will house, realistically, only the top 20-percent of users in a Kotaku conversation.
