Mate - I left that basket case as it was driving me insane. I don't think I can work in central gov again, they just don't listen to their experts. That said they want to bring money into Bedford by allowing people to move there as per your argument about the rural villages - imagine being able to live there and commute to either London, Cambridge or Oxford? Seems quite a sweet spot, but yeah, the project itself is just run by stooges that haven't got a clue.
Improving commuting to London is the only thing that will make it more desirable to live around Bedford. I don't see anyone realistically doing the same in any large numbers to Oxford or Cambridge as there are hundreds of not that expensive rural villages much closer to both of them, and the salary delta is much lower.
One other thing that annoys me with the east west rail is they had a prime opportunity to relocate the train station to somewhere that has much better road access whilst doing it, and they completely ignored it. The biggest insurmountable issue with Bedford train station is that you can't get to the station without getting stuck in local traffic for the centre when there's a prime spot for a train station serviced really large and underutilised roads literally 0.5 miles up the track!
Anyway, off topic, but I'm hoping they use the investment to improve rail links even further between Bedford and London