Soldato
Nikon uses fuji x100 to advertise a product?
- Thread starter ethan
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Caporegime
Nikon does this a LOT, this kind of story comes up almost every year, sometimes they use photos taken from a Canon too.
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Because Companies like Canon, Nikon and Sony outsource their media production. No need to artificially limit 3rd parry contractors to use a specific brand of equipment. I also expect the people in charge of marketing at the Nikon Subsidiaries have no clue about historic nikon cameras, why would they really.
Soldato
X100 is a very sexy looking camera.
So everybody says. Wonder if anybody would actually think it a Nikon?
Caporegime
Almost every camera maker's heritage is in film camera...
Well yes if Canon/Pentax/etc respects Fujifilm they're welcome to, but that's got nothing to do with Nikon showing respect for Fujifilm.
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Caporegime
What about Kodak? Or Iford?
You are just making things up with the film heritage, their PR team messed up, again, they do this every so often, it's not about paying Fuji any homage at all. They should have use their own retro design one that came out a few years ago...which bombed...the DF.
You don't spend money promoting your own brand and put someone else's product there.
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Caporegime
Are you saying this is what happened? Or another mess up from the PR department.
Being cynical here and I'm betting it's the latter.
Being cynical here and I'm betting it's the latter.
Good god Nikon been doing too well for your liking? You're just waiting for Nikon to flop somehow aren't you?
No PR company is as retarded as you seem to be assuming.
Firstly there is nothing for sale in that poster. It is not advertising a product, it is raising brand awareness. It's not an optician's, it's a camera shop.
Secondly, Is a designer going to be that retarded so as to use a stock image of any random camera in an advert for Nikon, without a bloody good reason? You think Nikon hasn't pummeled them with enough stock images and samples of their OWN products, that they have to resort to a stock image of a Fuji and mask out the label?
Exactly, You are absolutely right. You don't do that, you're just hoping that's the case.
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Caporegime
Where did I say I'm hoping they will fail?
I am saying they have a track record of messing up their own advertising, this is just another example.
Nothing new, just routine.
As for "nothing for sale". There are plenty of ads that doesn't have anything tangible for sale, look at the Channel ad with Nicole Kidman, remember the black and white Guinness ad? Remember the 1984 Apple ad? It's selling a brand, that's what's for sale.
You don't put someone else's product to sell your brand, that's just common sense.
Now people are taking about Fuji and the X100, less of the Nikon brand.
So what we have is either
A - remind people Fuji used to take Nikon lenses, something that is not relevant to anyone anymore
Or
B - another mistake
Logic tells me it's just a mistake. (It's not knocking Nikon as a brand btw asim, they make great gear, but their PR department makes plenty of blunders, so it's most likely a mistake)
I am saying they have a track record of messing up their own advertising, this is just another example.
Nothing new, just routine.
As for "nothing for sale". There are plenty of ads that doesn't have anything tangible for sale, look at the Channel ad with Nicole Kidman, remember the black and white Guinness ad? Remember the 1984 Apple ad? It's selling a brand, that's what's for sale.
You don't put someone else's product to sell your brand, that's just common sense.
Now people are taking about Fuji and the X100, less of the Nikon brand.
So what we have is either
A - remind people Fuji used to take Nikon lenses, something that is not relevant to anyone anymore
Or
B - another mistake
Logic tells me it's just a mistake. (It's not knocking Nikon as a brand btw asim, they make great gear, but their PR department makes plenty of blunders, so it's most likely a mistake)
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But I've already said they are raising brand awareness. The point of that poster is to make people aware that Nikon make glass for spectacles too.
We're only talking about Fuji because we know it's a fuji.
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Caporegime
No, i'm sure its a mess up by the PR department. I said above, the people in charge of Nikon marketing most likely have no clue about Nikon historic cameras, they didn't notice, and didn't care. Someone higher up at Nikon may have noticed but didn't care enough since it was a Fuji camera, if it was a Canon then it would cause more friction, but I doubt anyone with a clue actually looked closely at the camera.
Nice find