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- 15 Jun 2006
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Trent Reznor points out the very problem with the music industry in this day and age. The people in charge of the decision making are arrogant, money hungry, and will do what ever it takes for the bottom line. I'm willing to bet that this backward thinking of pricing it at $35 will actually net them *less* money than they would have made if they priced it more reasonably. The music execs pull this BS and then wonder why pirating is so rampant. If they honestly believe for one moment, that we as the consumers don't at the very least think something is fishy with the whole state of it all, then they are either stupid or are just completely out of touch with reality. It's like when they leave their office, the go home to a room with steel walls, no TV, no internet and don't step foot outside except for work. Something needs to change and change quick. Here's an excerpt from the interview:
Q: It must be an odd time then to have a new album, Year Zero, out?
Trent Reznor: It's a very odd time to be a musician on a major label, because there's so much resentment towards the record industry that it's hard to position yourself in a place with the fans where you don't look like a greedy *******. But at the same time, when our record came out I was disappointed at the number of people that actually bought it. If this had been 10 years ago I would think "Well, not that many people are into it. OK, that kinda sucks. Yeah I could point fingers but the blame would be with me, maybe I'm not relevant". But on this record, I know people have it and I know it's on everybody's iPods, but the climate is such that people don't buy it because it's easier to steal it.
Q: You're a bit of a computer geek. You must have been there, too?
Trent Reznor: Oh, I understand that -- I steal music too, I'm not gonna say I don't. But it's tough not to resent people for doing it when you're the guy making the music, that would like to reap a benefit from that. On the other hand, you got record labels that are doing everything they can to **** people off and rip them off. I created a little issue down here because the first thing I did when I got to Sydney is I walk into HMV, the week the record's out, and I see it on the rack with a bunch of other releases. And every release I see: $21.99, $22.99, $24.99. And ours doesn't have a sticker on it. I look close and 'Oh, it's $34.99'. So I walk over to see our live DVD Beside You in Time, and I see that it's also priced six, seven, eight dollars more than every other disc on there. And I can't figure out why that would be.
Trent Reznor: It's a very odd time to be a musician on a major label, because there's so much resentment towards the record industry that it's hard to position yourself in a place with the fans where you don't look like a greedy *******. But at the same time, when our record came out I was disappointed at the number of people that actually bought it. If this had been 10 years ago I would think "Well, not that many people are into it. OK, that kinda sucks. Yeah I could point fingers but the blame would be with me, maybe I'm not relevant". But on this record, I know people have it and I know it's on everybody's iPods, but the climate is such that people don't buy it because it's easier to steal it.
Q: You're a bit of a computer geek. You must have been there, too?
Trent Reznor: Oh, I understand that -- I steal music too, I'm not gonna say I don't. But it's tough not to resent people for doing it when you're the guy making the music, that would like to reap a benefit from that. On the other hand, you got record labels that are doing everything they can to **** people off and rip them off. I created a little issue down here because the first thing I did when I got to Sydney is I walk into HMV, the week the record's out, and I see it on the rack with a bunch of other releases. And every release I see: $21.99, $22.99, $24.99. And ours doesn't have a sticker on it. I look close and 'Oh, it's $34.99'. So I walk over to see our live DVD Beside You in Time, and I see that it's also priced six, seven, eight dollars more than every other disc on there. And I can't figure out why that would be.