No competitor links!!

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Why are links to competitors not allowed?

I get that OCUK fund the forums but surely they are not worried about a little competition? Surely their prices are competetive!?
 
No promotion of OcUK's competitors
We, Overclockers UK (OcUK) are happy to provide the resources of these forums to responsible individuals without charge. They cost a substantial amount of money to maintain and use considerable amounts of bandwidth which is paid for exclusively by us. As you know OcUK are in the computer hardware business and therefore the promotion of OcUK's competitors is forbidden. Examples of promotion are :-
Posting links to competitors websites
Posting links to reviews that promote competitors
Quoting the names or contact details of competitors
Offering to provide the names or contact details of competitors
Hinting about product availability at competitors and their pricing
Using the forums to notify a member of intent or actual supply of names or contact details of competitors
Listing competitors names, URL's or e-mail addresses in signatures
Listing competitors names, URL's or e-mail addresses in profile
Posting links to or the mentioning of auction sites
Disguising attempts to do any of the above
 
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