Noticed something on shops graphic section.

[Damien.]

The AMD cards are still being advertised as ATI on the shop.

Do they still carry the name or are have they completely jumped over to AMD?

 

[Rroff]

Probably because a lot of people (average consumer) still think of them as ATI and would be confused.

 

[Damien.]

Probably because a lot of people (average consumer) still think of them as ATI and would be confused.

I thought this.

Was just wondering if the name could still be used for marketing purposes.

 

[Azarathal]

I know that AMD absorbed ATI a while ago and yet when a friend was talking about AMD cards it took a while for that lightbulb to turn on inside my head

 

[Rroff]

Ah I see what your saying, not sure on the marketing purposes side of it.

 

[gwobbles]

i thought ATI belonged to AMD since way back... they suddenly decided they wanted to drop the ATI name, is that not it?

 

[Jay794]

I thought the full title was ATI MSI e.g. an MSI model of an ATI card, like the 6950 Twin Frozr III

 

[Dauthi]

i thought ATI belonged to AMD since way back... they suddenly decided they wanted to drop the ATI name, is that not it?

CPUs with on die GPU so all their cards are now AMD. Well thats what i thought the reasoning was.