But do you not see the point I am making?
As per nvidias very own words, there are 3 new features to dlss which form dlss v3, reflex, super resolution and frame generation, 40xx gets all 3, turing and ampere gets 2 of the 3 At the very least 1 of those features is new to dlss for turing and ampere owners i.e. reflex
The point you're making-'new', would require 2.0 (like NV do with everything else to be in the title to be a valid point), so I sympathise with @Murphy in more ways than one.
Reflex was an RTX on feature, NV are saying it's a new DLSS 3.0 feature.
If that's all you're saying fair enough.
If you're saying Reflex is 'new' then NV gotcha again.