Considering you're going to be getting 3080/3090 or better performance (especially for RT), that's good, more efficient i.e. 3080 at stock uses 350w and a 3090 is what 450w? So if a 4060 comes in offering the same or better performance with less power consumption, surely that's a good thing? Especially since people who are watching the pennies will most likely be going for that class of gpu or lesser.
Of course, it would be ideal for us to be using less power each time when comparing the same tiers but compare the performance increases you're getting when comparing something like a 1080 to a 3080.... That's where people miss the point entirely with RDNA 2 power "efficiency", yes it's great for rasterization but for ray tracing, it's beyond awful.
It's all about "efficiency", not so much "consumption" for me.
I'm expecting 40xx to be good undervolters too and if so, you can probably reduce power consumption by 100w with no hit to performance.