Soldato
The 4080 is actually a very good gpu , excellent performance per watt and a sensible framebuffer. If they did a version without the mammoth cooler ( it just does not need it) and without the problematic 12 pin connector ( nothing wrong with 2 x 8 pin) and then priced it sensibly they would be selling bucketloads.
That's the problem though, the fly in the ointment....price. That alone makes it a dead fish.