Nvidia pricing is a joke?

[Gregster]

Having seen the Titan pricing and then the release of the 780 being $150 dollars higher than the 680 launch and a $100 higher than the 7970 launch, do you feel the price is a joke.

I can see the attraction in both cards (Titan + 780) but a lot of feedback indicates the prices are too high.

Is this the shape of things to come? Or will they just not sell at this price and have to drop a few dollars before the majority start buying? What is a fair price for the 780? Will AMD sell the 9970 for similar or will they sell for much lower.

 

[LambChop]

1. It costs that much because thats how much it costs.
2. Cant afford it, don't qq about it.

There's lots of things in life I cant afford, but the mature and grown up attitude is to accept that its out of reach. I have never in all my days witnessed as many kids throwing their toys out of their prams because a company had priced them out of buying. Seriously its a joke, this place is rife with it.

 

[PorkPieCat]

it's not a joke, because the cards sell. the prices are as high as they can be before consumers have had enough and stop spending. that's really the only thing that matters.

the worrying aspect is obviously if the 780s sell well at this ridiculous price, what happens to amd pricing? amd aren't going to undersell, because they're not a charity. they need/want to make as much profit as possible as well.

LambChop, your attitude, combined with the fallacious "value is subjective" argument is what allows companies to get away with artificially raising their prices. we shouldn't sit here and take it up the arse. if it's obvious that something is wrong we shouldn't support it with our mouths or our wallets. price isn't tied to "use value" anymore, it's directly persuaded by consumer response. it's because we can be so easily manipulated that companies can set prices high accordingly.

 

[Nelly]

I think the RRP here in the UK is £550 right, since day one they have creaped up in price, which happens anyway - should buy straight away.

OcUK are doing a 5% discount promotion, plus topcashback / quidco 3% should work also right? Top end card costing £629.99 would come out at around £587 inc delivery, so about £37 above reference. If my figures are right.

I haven't had a graphics card since September, worked hard, saved hard since November, so if I'm going to have to pay an extra £50 or whatever, to be honest I coudn't care less.

 

[pgi947]

I think its just evidence of a lack of competition, though to be fair, Nvidia aren't big fans of price drops anyhow.

Tbh our only hope that pricing doesn't stay this high is that AMD price their next x970 part at sub £500. If the rumours of a 20nm part are true it should blow away anything Nvidia have out at the moment, which means there is nothing to stop them thinking "its faster then a Titan, lets price it the same"

If AMD do well with pricing, maybe Nvidia will follow suit.

I can almost get my head around Titan pricing, as is, only the 780 even comes close to it, but in the bigger picture, nothing touches it. 780 Pricing on the other hand was a little rough, I know its GK110, its not too far away from a Titan but its just that, its not the fastest card on the market. Imagine how hacked off people would be if the Titan was called the 780 and the 780 was called the 770.

Are Nvidia taking the **** a little? Yes, but as I said earlier, with next to no competition they can charge what ever they like and people will buy it.

I'll be sitting tight until the end of the year before I make a move on my next GPU's.

 

[se_vietboi]

The fact that they're already at this price probably means there were more than enough people buying 680s and Titans to be highly profitable that there's a place for the 780 in between.

It does seem to me things will continue this way since prices for GPU in the high end market has been high for over a year and still increasing. I don't mean to be cheap or anything but a fair price for the 780 would be ~£350 for a standard non-ref version edging closer to £400 for OC/special editions. Cards like the 6800GT/8800GT/4870/5870 brought extremely good value in the high end segment. Now look whats happened ..

 

[shankly1985]

I think all the pricing is a joke atm. Titan should be around £600, 780 should be £450 and the 680 should be £300 to £350

No disrespect to anyone who bought the Titan, but Who pays £1k on a GPU?
You know if I went and bought a Titan last week and then they bring out a 780 that cost much less and is about 10fps difference I wouldn't want to trust Nvidia again.

AMD also charge over the top on release, but one thing is for sure they do bring the price down quite fast.
Nvidia dont they keep there price high and people keep jumping at them.

So its never going to end, what next Titan 2 @£2k?

 

[Gregster]

I think the RRP here in the UK is £550 right, since day one they have creaped up in price, which happens anyway - should buy straight away.

OcUK are doing a 5% discount promotion, plus topcashback / quidco 3% should work also right? Top end card costing £629.99 would come out at around £587 inc delivery, so about £37 above reference. If my figures are right.

I haven't had a graphics card since September, worked hard, saved hard since November, so if I'm going to have to pay an extra £50 or whatever, to be honest I coudn't care less.

Very key words. You earned it by working very hard and saving (money that is), so who is anyone to tell him he is stupid for buying what he wants through earning and saving?

Pricing isn't cheap but if you wasn't happy with the price, you wouldn't buy it. It isn't a compulsory purchase and a luxury.

 

[spoffle]

Most people seem to not understand the relationship between price and sales.

Just because a product is selling whilst ridiculously priced, doesn't necessarily mean it's doing particularly well.

So a lot of people see nVidia's crazy land prices and go "well people are buying them, so they're clearly not too expensive".

Which doesn't taken in to account the fact that some people will pay through their arse to have nVidia's latest card, it's the sort of thing nVidia has aimed for anyway.

This is why I view nVidia as the Apple of the components world. Their prices remain high and some people go nuts over them completely regardless of value for money, and people who are swept up in this behavior roll out fallacious arguments as for why they're getting value for money instead of just admitting that they know they're not but they don't care because "OH MAH GAWD NVIDIA! TAKE ALL MY MONEY"

No but really, the real indication here is how nVidia views its customer base, and how it expects its cards to sell. If they don't expect big sales on their new cards, knowing that their sales com from mostly diehards then they will creep the price up as the value for money ratio, and the profit by shifting products by volume doesn't quite apply when you factor in die hards will pay out whatever it takes.

 

[Tonester0011]

I'm happy with the pricing, if you can't afford don't buy it. Or get something lower end, it's not like top tier cards have been $650 before.
Graphics cards have always been priced relative to the performance they give, they slot in between cards unless they need to undercut prices to sell etc i don't see the problem other than people who feel they're entitled to top tier cards because the last 3 gens have been "cheaper"

 

[Jokester]

The fact that they're already at this price probably means there were more than enough people buying 680s and Titans to be highly profitable that there's a place for the 780 in between.

Yep, the market must be there at the moment to support the prices they charge for these cards in the volume they make them.

I suspect things might change when AMD release the 9xxx series cards, though they might jack there prices up as well.

 

[spoffle]

I think all the pricing is a joke atm. Titan should be around £600, 780 should be £450 and the 680 should be £300 to £350

No disrespect to anyone who bought the Titan, but Who pays £1k on a GPU?
You know if I went and bought a Titan last week and then they bring out a 780 that cost much less and is about 10fps difference I wouldn't want to trust Nvidia again.

AMD also charge over the top on release, but one thing is for sure they do bring the price down quite fast.
Nvidia dont they keep there price high and people keep jumping at them.

So its never going to end, what next Titan 2 @£2k?

Time and time again nVidia diehard demonstrate that they just do not care what nVidia does. Anything but the most positive aspects are ignored pretty much.

I await people's odd justifications for why they don't feel ripped off having bought a Titan compared to a GTX780, it's going to be pretty amusing to see the attempted logical reasoning.

Not to say all Titan owners will do that, but I know some people will just refuse to acknowledge it's a bad thing.

Very key words. You earned it by working very hard and saving (money that is), so who is anyone to tell him he is stupid for buying what he wants through earning and saving?

Pricing isn't cheap but if you weren't happy with the price, you wouldn't buy it. It isn't a compulsory purchase and a luxury.

It seems to be any criticism of the price of the Titan is read as "you idiot, why've you spent that much on a GPU?!"

Outside of that though, when you're talking about it on a public forum, it's to be expected.

There has never been such a disparity in price between nVidia's highest end GPU, and it's second tier one, so even the arguments of inflation and whatever else don't really work because this is the first time they've priced their line up in such a bizarre way.

 

[Nelly]

Very key words. You earned it by working very hard and saving (money that is), so who is anyone to tell him he is stupid for buying what he wants through earning and saving?

Pricing isn't cheap but if you wasn't happy with the price, you wouldn't buy it. It isn't a compulsory purchase and a luxury.

This is the thing, last two weekends I've blown over £200 partying, now that's what I call wasting money, same for anyone who smokes, killing themselves off - long term, I hadn't drank from June last year to February this year, saved megaloads up, so to buy something that will give you enjoyment through the year, I don't think anything is a waste of money.

If people have an issue with cost, play 1080p and buy a card like a 7950, or 660ti, let the people who have got money pay for what they want.

 

[spoffle]

I'm happy with the pricing, if you can't afford don't buy it. Or get something lower end, it's not like top tier cards have been $650 before.
Graphics cards have always been priced relative to the performance they give, they slot in between cards unless they need to undercut prices to sell etc i don't see the problem other than people who feel they're entitled to top tier cards because the last 3 gens have been "cheaper"

It's a logical fallacy to suggest that anyone who isn't happy with the price can't afford it.

I spent around £500~ on my graphics set up, and to me an extra £50 isn't that much when you're already spending £500, however I would not be happy spending £550 for the performance a GTX780 offers because it's poor value for money.

Typically with each generation, we would get more performance per pound spent, in this case, nVidia's just upping the price of cards with more performance. So prices is increasing AND performance per pound is decreasing too.

This is why people who bought Titans got a bit of stick over their prices as well because that was pretty much the argument that was instantly wheeled out

 

[spoffle]

This is the thing, last two weekends I've blown over £200 partying, now that's what I call wasting money, same for anyone who smokes, killing themselves off - long term, I hadn't drank from June last year to February this year, saved megaloads up, so to buy something that will give you enjoyment through the year, I don't think anything is a waste of money.

If people have an issue with cost, play 1080p and buy a low end card like a 7950, or 660ti, let the people who have got money pay for what they want.

Again, to suggest that people who have an issue with the price, can't afford it, is a logical fallacy and even somewhat offensive.

 

[PorkPieCat]

This is the thing, last two weekends I've blown over £200 partying, now that's what I call wasting money, same for anyone who smokes, killing themselves off - long term, I hadn't drank from June last year to February this year, saved megaloads up, so to buy something that will give you enjoyment through the year, I don't think anything is a waste of money.

If people have an issue with cost, play 1080p and buy a low end card like a 7950, or 660ti, let the people who have got money pay for what they want.

eh, you think a 7950 is low end because nvidia have brought out a 780 and artificially inflated it to 2.5x the price of a 7950. you have to wonder where your reasoning comes from, if not yourself. 7950 OC vs 780 OC is what, 20%? that's not what separates low and high end.

and what spoffle said is something i was going to say myself. people don't necessarily refrain from buying a titan because of lack of money. i physically have the means to purchase a titan, but i assessed the value of the titan as objectively as i could and i concluded that it wouldn't ever make sense for me either in terms of my enjoyment or in terms of how i feel about the pricing.

btw Gregster, this is a good idea for a thread. i'd like to see what people think. really hope we can avoid ad hominems for once so the topic doesn't get closed!

 

[Gregster]

Again, to suggest that people who have an issue with the price, can't afford it, is a logical fallacy and even somewhat offensive.

He isn't suggesting that at all. He said "If people have an issue with the cost", it is completely different to how you have read it.

 

[spoffle]

Oh lawd, I didn't even pick up the last part. On what planet is a 7950 or 66Ti low end?

7850s aren't even low end. Madness.

 

[Gregster]

That wasn't there when I read it. (7950/660ti being low end) and in no way is that true Nelly.

 

[esoteric]

It's obviously the Titan causing these price spikes, nvidia aren't ready to replace the Titan so soon as high end after it's success.

If the 780 was released at £400 like the 680 then it would completely invalidate the Titan given how close they are in bench. At £400 you can SLI 2 780's and completely smash the Titan in performance/price.

So we just have to ride the wave Titan has created until Maxwell.