NVIDIA to License Kepler and Future GPU IP to 3rd Parties

[bru]

Wow certainly didn't see that coming, after reading the article it seems like a good idea for Nvidia, very forward thinking of them.


http://www.anandtech.com/show/7083/nvidia-to-license-kepler-and-future-gpu-ip-to-3rd-parties

Earlier today NVIDIA announced that it would begin licensing its Kepler GPU architecture to 3rd parties. This is a sensible next step for NVIDIA, but an unprecedented one among the two remaining discrete PC GPU suppliers.

In addition to its GPU architecture, NVIDIA is now also open to licensing its visual computing patents to 3rd parties. The visual computing patent portfolio includes all of NVIDIA’s 5500 patents in the area, as well as CUDA.

 

[bru]

Surely it is more profitable to sell product A and license the IP rather than just sell product A, just because they are licensing the IP it doesn't mean they will no longer make the product themselves.

Companies who want the IP will license it an companies who want the product will still want the product, yes of course there will be cross overs, some companies who might have originally wanted the product will now only want the IP, but overall I'm sure Nvidia knows what it is doing.