http://www.gamesindustry.biz/articles/nvidia-to-simplify-product-range
Well they're doing a damn good job of it at the moment.
Well they're doing a damn good job of it at the moment.

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"GeForce 10 ****ing 1337 edition"
I think it always starts off sensible (like 8800GTS, 8800GTX), but then it starts to get sillly with refreshes and new additions to the series. This wasn't that big a problem with the 7 series but it became silly with the 8 series.
ATI are no better.
ATI are no better.
. It was a mistake baging the G92 cores at 8800 and not 8900, and then a mistake to launch the 9 series on what is a very small leap over the refreshed G92 8 series.
Its "Badging".