The point is the 7700K is not really any better than the 6700K, and why would they be? its same chip on a more mature process, yes on average they might clock 200Mhz higher on the same sort of volts - temps, they arrive at a little higher stable clocks.
But they are still very hot even with very expensive coolers with very high volts if they arrive at those speeds the 6700K might not, the sort of temperatures and volts one wouldn't say was perfectly fine for a 6700K, yet suddenly we are to accept that it is because they renamed it?
Its a rather cynical move to overclock and rename a CPU because its more mature and then relaunch it and to do what seems to me force reviewers to get clocks out of them they normally wouldn't publicly or at least do that and tell you its completely normal and that you at home can expect the same.
If anything it give me hope for Zen as that to me looks a bit desperate, the later bins of 6700K's probably have the same characteristics and the 7700K