OCUK Mark Up's?

aaronyuri said:
OP already did this with the component sale price being 27% higher than the pre-built buy cost. That's sell price to consumers, not what price point they buy at direct from manufacturers/distributors. Add on bulk pricing discounts and they are easily reaching a healthy GP. Guesswork at its finest.
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If it was me, I'd have a way higher margin than 27%, just because when you're selling a prebuilt the margin on the parts is not profit.

E.g. it has to take into account the longer-term customer support, shipping, installation damages, returns. I don't envy anyone who tries to make a living out of selling PCs.

The amount of threads I see on tech forums: "I just got my PC and x", with complaints like: "it just feels slower", "it stutters randomly", "it can't run x program I got 15 years ago", "it is supposed to hit 300 fps and I'm getting 200 fps", I'd lose the will to live dealing with this every day :o
 
Tetras said:
The amount of threads I see on tech forums: "I just got my PC and x", with complaints like: "it just feels slower", "it stutters randomly", "it can't run x program I got 15 years ago", "it is supposed to hit 300 fps and I'm getting 200 fps", I'd lose the will to live dealing with this every day :o
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And that's just one thread on here!
 
Tetras said:
If it was me, I'd have a way higher margin than 27%, just because when you're selling a prebuilt the margin on the parts is not profit.

E.g. it has to take into account the longer-term customer support, shipping, installation damages, returns. I don't envy anyone who tries to make a living out of selling PCs.

The amount of threads I see on tech forums: "I just got my PC and x", with complaints like: "it just feels slower", "it stutters randomly", "it can't run x program I got 15 years ago", "it is supposed to hit 300 fps and I'm getting 200 fps", I'd lose the will to live dealing with this every day :o
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Agreed. A healthy profit margin would be 30-40% for any normal business. I'd dread to do B2C in the technology sector, personally. B2B is bad enough.

There's also OcUK being owned by Caseking and you would assume that the group of companies would pool its resources effectively. Also consider outsourcing to regions where employees are cheaper for CS/CC.

There are so many options and variables. 27%, or even less, would be stupid and OcUK haven't been around this long by being stupid.
 
It's shame, I don't think the justifications hold up, this was a system build with their storefront prices so OCUK are already taking a slice of the profit, the pre-built system was already inferior so it probably was touching 33-35% mark up over all.

I have done some shopping around and I'm finding similar or better PC's for much lower prices, even found a better PC fully water cooled £500 cheaper.
 
When shopping around for a pre built pc you need to be really careful as many will use the cheapest of everything to boost their profit. Others will use quality components so the two are not comparable. Pay particular attention to the spec as you want to see the actual make and model of component and not some random B650 motherboard, 32Gb of DDR5 or even 600w bronze rated psu which is what OCUK often states only for it to turn out to be a crappy Kolink that they get for next to nothing.
 
pastymuncher said:
When shopping around for a pre built pc you need to be really careful as many will use the cheapest of everything to boost their profit. Others will use quality components so the two are not comparable. Pay particular attention to the spec as you want to see the actual make and model of component and not some random B650 motherboard, 32Gb of DDR5 or even 600w bronze rated psu which is what OCUK often states only for it to turn out to be a crappy Kolink that they get for next to nothing.
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You really don’t like Kolink do you? Of thry were that bad why would they use them in the majority of their pre/customisable builds? If they were failing on the regular that doesn’t make good for good business.
 
I mean you have customers.that have no issues. Customers who have issues that can be fixed in an email. So only a few that will need extensive help. Also an opportunity to upsell.

If you have dedicated customer service people for all website issues it wouldn't be too bad. Delivery wise as well you'd imagine these big companies are able to get good bulk deals, given the amount of packages daily.

That said scarcity of parts is real and so standard retail pricing can't be taken for granted either.
 
Defy Belief said:
Having built PC's for friends/family/neighbours over the years, the enduring technical support that ties you to it REALLY isn't worth it.
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This a thousand times yes.

I now strictly advise on components to buy and tell them I'm not touching their build with a barge pole. You become lifetime tech support as soon as you touch it.

Same thing with laptops... You reinstall Windows; works perfectly; 3 weeks later it's brimmed with malware but somehow it's all my fault and I need to fix it. For free.

/Rant :D
 
Bassmansam said:
You really don’t like Kolink do you? Of thry were that bad why would they use them in the majority of their pre/customisable builds? If they were failing on the regular that doesn’t make good for good business.
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Kolink is something to do with OCUK's parent company and they get them for very little money which is why they use them a lot in their pre-builds. Why do you think there are hardly any proper reviews of Kolink psu's? There have been a couple of the Continuum units but nothing of their current Regulator range. Somone on here got hold of a KL series which wasn't even the basement model at the time, they took the cover off and the psu had the cheapest of the cheap components in it, hardly a sign of a half decent psu. They were failing often when the Core and KL series were the main psu ranges. Many were DOA (including in pre-builts), some blew up and others couldn't provide enough power to run the pc's they were included in. Often the owner of the pc posted on here for help and the majority of cases, especially if they were pre-builts, they had a Kolink psu. Once changed there were no more problems. This is still happening now. So no, I don't like Kolink psu's. Their cases are fine, in fact very good for the money but the psu's I wouldn't touch with someone elses bargepole and I will never recommend any component that I wouldn't be happy to use myself. They get some proper reviews done and I may change my mind on their current offerings but until then not a chance.
 
pastymuncher said:
Kolink is something to do with OCUK's parent company and they get them for very little money which is why they use them a lot in their pre-builds. Why do you think there are hardly any proper reviews of Kolink psu's? There have been a couple of the Continuum units but nothing of their current Regulator range. Somone on here got hold of a KL series which wasn't even the basement model at the time, they took the cover off and the psu had the cheapest of the cheap components in it, hardly a sign of a half decent psu. They were failing often when the Core and KL series were the main psu ranges. Many were DOA (including in pre-builts), some blew up and others couldn't provide enough power to run the pc's they were included in. Often the owner of the pc posted on here for help and the majority of cases, especially if they were pre-builts, they had a Kolink psu. Once changed there were no more problems. This is still happening now. So no, I don't like Kolink psu's. Their cases are fine, in fact very good for the money but the psu's I wouldn't touch with someone elses bargepole and I will never recommend any component that I wouldn't be happy to use myself. They get some proper reviews done and I may change my mind on their current offerings but until then not a chance.
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That doesn't fill me with confidence, mine has the regulator. So far so good but its been about two months so early days. Glad i have the 3 year warranty so that gives some peace of mind.
After that maybe i could change to a better brand, will see how it goes.

Just had a look on their site and found this
"
"100% Japanese capacitors
To ensure excellent performance and reliability, the REGULATOR series utilises premium Japanese capacitors. "

Thats good right?
 
What i don't like about Kolink PSU's is the length of warranty.

Think the Continuum range have 5 year warranty and all others only have 3 years. Even the manufacturer does not have faith in their product.
 
Bassmansam said:
That doesn't fill me with confidence, mine has the regulator. So far so good but its been about two months so early days. Glad i have the 3 year warranty so that gives some peace of mind.
After that maybe i could change to a better brand, will see how it goes.

Just had a look on their site and found this
"
"100% Japanese capacitors
To ensure excellent performance and reliability, the REGULATOR series utilises premium Japanese capacitors. "

Thats good right?
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We don't know as there are no proper reviews. As Freddie64 states above, the warranties are pathetically short and not even mentioned in the product pages or on Kolink's website, it's not until you dig deeper on their website that you see that PSU's have a 3 year warranty. Seeing as they are now charging similar prices to the likes of Corsair, Phanteks etc for the Regulator series that's just disgraceful. I guess they still don't have any faith in their PSU's and they won't even say who their OEM is. It was rumoured to be Huntkey who had a dismal range that was jointly labelled as OCUK/Huntkey power supplies and they had a reputation of failing in a sometimes quite spectacular way so after the dismal Kolink Core and KL series it wouldn't surprise me if they are the OEM.
 
pastymuncher said:
We don't know as there are no proper reviews. As Freddie64 states above, the warranties are pathetically short and not even mentioned in the product pages or on Kolink's website, it's not until you dig deeper on their website that you see that PSU's have a 3 year warranty. Seeing as they are now charging similar prices to the likes of Corsair, Phanteks etc for the Regulator series that's just disgraceful. I guess they still don't have any faith in their PSU's and they won't even say who their OEM is. It was rumoured to be Huntkey who had a dismal range that was jointly labelled as OCUK/Huntkey power supplies and they had a reputation of failing in a sometimes quite spectacular way so after the dismal Kolink Core and KL series it wouldn't surprise me if they are the OEM.
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Thanks for the info. I have to admit after paying about £2100 for a system that includes a 7800x3d and 4070ti super i am a bit irked by the fact that i haven't got a top name PSU.
Just have to see how things go i guess..
 
The saddest part of this thread is the fact that some think 27% is excessive margin. Lets hope you never have your own company and need to pay staff and general business running costs.
OCUK should make high margins on prebuilt & bespoke products. Its the way to claw back some of the tiny margins on GPU`s and other low margin items.
Turnover is useless without profit. (Unless you become really, really big)
 
Ayahuasca said:
That doesn't really tell us anything, while it may have been cheaper it would be good to directly compare all the components and how reliable the seller is at covering issues etc.
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Superior components, 3TB more storage, PCIe 5 instead of 4, Full suite of Noctua fans, Better AIO, custom braided cables, better warranty as 1st year is on site, £1000 cheaper when purchased, Now £500 as OCUK has dropped their prices on their high end system
 
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