Odd ghosting / persistence on LCD TV

Soldato
Joined
16 Jun 2009
Posts
2,566
Location
Bucks
Hope this is an appropriate place to post this:
A relative has a Philips 37" LCD TV which has recently started showing a picture problem.
Any image on the screen appears to persist for a long time, so on-screen captions, screen menus, anything, can still be seen for minutes after they've 'disappeared'.
It looks like 'screen burn' but what could be causing it?
 
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