Online login accounts question

[Merlin5]

With EA's NFS Shift2, I log in with an EA account to get online.
With Codemasters F1 2010, I log in with GFWL.

So my question is, how or why is GFWL associated with F1 2010? In other words, how come Codemasters don't have their own direct account and online login system just like EA have for their own games?

 

[Utnac]

Well it is a console port, so much of the framework for using GFLW is already there from their XBOX version of the game, so it is the quickest and easiest way to do it, and as far as I'm aware Codemasters have only really come onto the multiplayer scene in the last couple of years, whereas EA have been doing it for over a decade now before Steam/GFLW existed, so they had to have their own system. You'd really have to ask someone pretty high up at CM for the exact reason though, but I've heard other devs asked this question and the first half of my post was their answer.

 

[Merlin5]

Thanks Utnac, that's a good answer.