Do you know anything about computing or do you just bury your head in graphics cards?
It is utterly ignorant of you to think AMD are "hurrying out" PCI-E 4.0 for just the benefit of graphics card users, even more so for those that just waste their time running benchmarks or playing games.
The Zen2 CPU design has PCI-E 4.0 baked in at the lowest level, to support more bandwidth via PCI-E devices and allow more devices to be connected to one system. TCO and PPW are two of the metrics that improve with higher bandwidth PCI-E as each and every system can do more in less space/with less power/at less cost. Consider how much the prospect of EPYC with 128 PCI-E 3.0 lanes changed servers, moving from the limited Intel's 44 lane layout, now consider the fact that PCI-E 4.0 makes that the equivalent of 256 PCI-E 3.0 lanes in bandwidth terms.
The ability to have several 100Gb/s links, along side a fully array of NVMe storage in a single socket server is what PCI-E 4.0 is about, or the ability to install (effectively) double the number of GPU's using in a ML/AI server.