Please decipher this tracert

[Naff8000]

I'm having lag issues with WoW, during the evenings I'm getting up to sustained 240ms with spikes. I'm on Virgin cable 10mb, in the Bristol area and as you can see the 4th and 5th hops have high ms. Do you know anything I can do about this? Thanks for any help.

Tracing route to eu.logon.battle.net [213.248.127.130]
over a maximum of 30 hops:

1 9 ms 16 ms 10 ms 10.37.40.1
2 13 ms 16 ms 26 ms osr01azte-v15.network.virginmedia.net [80.192.0.1]
3 10 ms 13 ms 10 ms aztw-core-1a-ge-200-0.network.virginmedia.net [80.1.242.1]
4 10 ms 64 ms 10 ms winn-bb-1a-as0-0.network.virginmedia.net [213.105.175.157]
5 9 ms 206 ms 14 ms brnt-bb-1b-as5-0.network.virginmedia.net [213.105.172.234]
6 13 ms 14 ms 12 ms telc-ic-1-as0-0.network.virginmedia.net [62.253.185.74]
7 41 ms 25 ms 18 ms ldn-b2-link.telia.net [213.248.100.97]
8 13 ms 13 ms 14 ms ldn-bb1-link.telia.net [80.91.251.166]
9 39 ms 30 ms 24 ms prs-bb1-link.telia.net [80.91.247.254]
10 35 ms 28 ms 28 ms ffm-bb1-link.telia.net [80.91.247.232]
11 31 ms 27 ms 29 ms ffm-b4-link.telia.net [80.91.249.237]
12 * 80.239.169-116.customer.teliacarrier.com [80.239.169.116] reports: Destination net unreachable.

Trace complete.

 

[laffs83]

Virgin Traffic Management policy?

 

[Ryan111]

Virgin Traffic Management policy?

Virgin STM doesnt affect my ping if I ever get capped, only download.