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prices back then

In 2007 the 8800gtx was $599 and the 8800 ultra was $829! The ultra only cost £500 here though as the pound was so strong. I remember buying a 8800gtx close to release for about £330. That almost two dollars to the pound exchange rate was awesome.

Also the starting price for the 1070 and 1080 is only 50 dollars more than it was for the 970 and 980, it just appears to be a lot more due to our heavily weakend currency (are money is worth 20% less against the dollar now compared with when the 900 series released)

if you compare things to 2007,s 8800 series, nvidias pricing hasn't increased much, if at all (titan cards being the exception granted)

Except this: Rroff sums it up better than me

Consumers are getting royally shafted these days with nVidia GPUs - they've managed to not only put up the price a tier but also pull the hardware down a tier at the same time and people just accept it and even defend it!

Oh well I still seem to manage to hit those deals so far but for many years I managed to get 2 of the one down from top end card for less than £400 total :S only this generation really where I've not managed to do that (780 GHZ was a bit of a special case and doesn't really count).
 
End of the day whatever way you throw it - before Kepler you bought a ~300mm2 card, it was usually called an x60, marketed as mid-range, and cost around $200. Now you buy a ~300mm2 card, its called an x80, marketed as high end and costs you $499-599 :D I'm in the wrong business.
 
End of the day whatever way you throw it - before Kepler you bought a ~300mm2 card, it was usually called an x60, marketed as mid-range, and cost around $200. Now you buy a ~300mm2 card, its called an x80, marketed as high end and costs you $499-599 :D I'm in the wrong business.

You definitely are in the wrong business :) Because it gets even better for Nvidia as the have created a situation now where people are buying twice in the same generation of cards. Buying the 1080 and then the 1080Ti. It's brilliant!!
 
End of the day whatever way you throw it - before Kepler you bought a ~300mm2 card, it was usually called an x60, marketed as mid-range, and cost around $200. Now you buy a ~300mm2 card, its called an x80, marketed as high end and costs you $499-599 :D I'm in the wrong business.


Agree.
 
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