The idea is, decent items decay at a faster cost rate than they make you money. This way, you need to pile your own money in to stay at a high standard, so you can throw all money making or idea's of a free mmorpg out the window. AFAIK the only people who have profited from it are the developers and on player who bought an island with high level creatures on it (Made money by charging access fees.). playeeed it for about 3 hours, got very bored as it's faar too simplistic (SWG vet). Also note law suits have been filed against the developers for "Scamming" people out of their money.