I actually really like the kiosk (shame about the console though). It is missing one thing though: a guard taking your details and confirming with Sony HQ whether you're in their VIP club of people deamed 'suitable' to be seen playing it - probably why they're just showing vids at the mo.
Well you gotta admit that Sony's advertising does know how to make something standout from the crowd and look that little bit extra special even if it is on par with its competition, but the thing is most people are taken in by it all.
Actually they know what their doing there. Its not for Britain its for the land of the large, US and A
In your typical stack-em-high Wal mart setup, the clearest space is the top of the store and thats where the signs are hung from, etc
So a gigantic PS3 sign is a pretty good totally unsubtle idea
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