I wouldn't say a price cut is immenent, but I would be willing to bet on one in the next several months. They haven't announced anything official, but blu-ray did pretty well in Q4, so I could see them looking to further market penetration by lowering the flagship player (PS3) down in price to keep up with the rest of the quickly declining market. I've actually been working with Warner Home Video on some blu-ray projects and still consider the PS3 the best overall player around. It's totally worth it (not to mention, GT5 is gonna rock).