In terms of PSU I'd mostly talk about noise and how much you care about it.
Most psu's are most efficient at around 50% load, but who cares, a good psu will be say, at 20%/50%/80% load, something like 83/85/83% efficient. So thats not a huge deal, however even the most quiet psu's like the Corsair AX/seasonic(same psu) are pretty noisey above 80% load and can be very loud at 90% load and up so ideally, if you have a quiet rig the more headroom on the psu the better.
A 650W Corsair will be quieter than a 1200W Coolermaster at idle, as in literally quieter but really both below ambient room noise anyway. At 325W the Corsair is probably as loud or louder than the coolermaster and at 600W the coolermaster is likely still essentially silent while the Corsair will be screaming along.
I got a Bequiet psu based on the idea that they rate the sound level at different load levels and have designed them with a low fan speed still at top loads so theoretically is significantly quieter than say a Corsair at max load.
Frankly I regret it on cost, a 1200W coolermaster is cheaper, it would have probably been as quiet at any load level as this psu, but with FAR more overhead should I want to go for say 2x 580gtx's or 2x6990 if I happened to win the lottery
Honestly I'd go for a psu by picking things like, brand, go for a half decent brand at the bare minimum, rating, go for something 800W+ so you have safety margin and quiet at low loads, price, frankly I don't see any real benefit of spending £140 on a 750W or £155 on a 850W corsair AX. They are great quality psu's, no doubt but they don't do ANYTHING a psu at almost half the cost can't do in terms of noise, power, overclocking. Then you've got things half way between just above the £110 that can provide over 1000W, will basically end up quieter at any power level, is more than good enough quality and still saves you money.
I do like my psu, but I wouldn't pay £130 for a 750W ever again, total waste, £110-115 would have got me that 1200W coolermaster, yeah its louder at full load, but at 750W draw it would be basically as quiet as the Bequiet PSU so whats the point.