If the OSD controls are set during calibration to meet the initial pre-calibration targets (his is part of the process in any decent cal app anyway) such as the desire luminance and standard white balance and gamma (6500K and 2.2) then the icc profile has to only adjust and calibrate the final steps to get the end result after the colour palette measurements are taken and the icc profile is stored for your GFX card's LUT.
Personally I was never a fan of the ICC profile method. Not all apps/browsers are colour profile aware, so you'd end up getting a range of colour variances depending on the app you are using.
You would also need to recalibrate every time you installed a new GFX card driver as the colour processing may have changed in that new driver, likewise if you change GFX card etc etc.
My preferred method was to have a monitor with a built in LUT, then all calibrations are stored directly on the monitor, no matter what input source yo used, you'd get the same calibrated picture. I also found that in extreme cases, icc profiles would created a duller "white".
Using an icc profile from online won't give you the same results. Every single monitor even same models is different, that's why they need to be calibrated individually for that specific panel. This is less of an issue with OLED as they have no backlight and uniformity is even among other things.
I am now on QD-OLED and have not done an icc profile calibration purely because to my eye and having it side by side with my old LG IPS there is no reasonable difference in the colour accuracy for the fatory SRGB calibration which is rather great as new monitors like these don't have built in LUTs.
I'm reading reviews on Rtings and in the color accuracy post calibration part, to get close to 100% sRGB the brightness is often lowered from say 50-70 to 15-30.
This is generally true for LCD monitors. My LG was at around 17 brightness, but as mentioned, since it was calibrated directly to the monitor's LUT and not the GFX card's, the brightness was pure and everything looks excellent. If you've only used monitors at high brightness before, this would seem dark but you soon adjust to it and anything out of the box feels way too bright.
The value depends on the panel as each one varies. On the LG the 17 brightness correlated to around a 100cd/m2 luminance. Typically for office use the recognised standard is between 100 and 120cd/m2. For comparison, my QD-OLED is at 53 brightness to get the same luminance. You can still claibrate to accurate colour values with any brightness as long as it's not at either extreme of the brightness scale else the calibration profile will have a hard time without mashing up all the colours.
For me as long as Dell keep at it with the SRGB mode accuracy going forwards then far as I am concerned the factory calibration is as good as I ever need it to be for my photo editing and I'll let the i1d2 gather dust.