redirecting a URL...

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I know there multiple ways to redirect a link, from using htaccess files to setting the domain as an addon domain... but in terms of search engines and well everything, what is the best way to redirect a link?

were talking if a company changes name (slightly) and starts to use a different domain name?
 
Using a 301 Redirect. HTTP Code 301 means "Moved Permanently" and is the best way to indicate the change of location.

How you do it isn't that important, as long as it's a proper HTTP (server-side) redirect and not implemented with something like javascript. Doing the redirect in your virtualhost will be more efficient in resources than using an .htaccess but won't change the effect of the redirect.
 
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