Personally I'd like things to work the same as CPU's. Manufacturers releasing OEM cards with no cooling at all, and leaving it up to the user to sort out a solution. You'd only get an OEM warranty, but that's better than no warranty at all after you've invalidated it.
this is actually a really good idea, ofcourse its not going to happen, but i like it all the same.
Neverthless it's still quite awesome compared to other manufacturers. Btw I am not from UK but over here EVGA prices seems to be pretty competitive, it's just 580s are out of stock. (and I much prefer buying locally with 0 shipment costs)