As this thread and others have demonstrated, even amongst some enthusiasts there is an attitude that such measures are no longer required with modern vehicles (not debating whether this is the case or not mind), and amongst the motoring public as a whole I'd imagine this attitude is just as prevalent, if not more so.
In the absence of any guidelines to the contrary therefore, such customers will drive the car as they please. If they are subsequently told by the dealer that their warranty is void because they didn't read the aforementioned warning buried in the manual then I think they'd have a very strong case in court.