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Sounds like you need to adjust the fan curve in afterburner. It may have defaulted to something you had previously installed. Does afterburner actually show you what your fan % is when in game? You should be able to see it using rivatuner with the OSD.If I play a game with afterburner closed its really quiet. However as soon as I open afterburner and play a game it goes really loud on some intensive games like cyberpunk.
It's important to keep afterburner on right ? else it could overheat ?
The question is, do i actually need afterburner on whilst gaming ? As it makes the fan really loud on some games

Afterburner is trying to cool your card to a too low temp due to a too steep fan curve...the driver will let you card sit at about 80c with afterburner running but many of us would be uncomfortable with that if it can be avoided....70c is more comfortable...i have 580s mining and they sit at about 55c 24/7 but at low power settings.
If its sitting at 73c with the fans screaming away then the card really is working hard...which would be expected with said game.
Card can run up into the 90s it seems but 80c should be the max really...have you checked the dust buildup on it?
even a bit can make a big difference
