Has anyone else been so stupid as to try these? I hope not. Sent them the email below...we'll see what they come back with.
Hi there,
I recently picked up a multipack of your new Jacket potato crisps, and was so excited to get back to work and try them. My friend told me you were doing a butter flavour, and I love butter. I use it in all my sauces, cakes, on loads of stuff really. I'd have it on my cereal if my girlfriend would let me. Finally, I thought, a crisp manufacturer who had the balls to make a butter flavour crisp.
What did I think of it I hear you ask? Probably the most disgusting thing I have ever had the displeasure of putting into my mouth. The most artificial of artificial flavours, I have no idea how your mad-scientists have concocted such a heinous flavour. And the aftertaste - THAT AFTERTASTE WILL STAY WITH ME FOREVER. I had to gulp down a pint of Robinsons Apple & Blackcurrant to take it away, but I fear it has scarred my taste memory forever. It's alright though, that Robinsons is the new double strength stuff. Better value, you see.
Anyway, initially I thought it was me being dead awkward and picky, but I like all foods (apart from tripe), so I handed the 99.4% full bag around the office and here are the results:
One person was physically sick (contained in mouth)
Two people gagged
One young lad called Dan refused to try (due to previous reactions) and he will try ANYTHING. He's mad like that.
The remainder vowed never to have butter flavour again, but more worryingly, questioned Seabrooks as a brand for actually bringing this monstrosity to market.
I work in IT at the moment, but would happily come down to your tasting offices and be in charge down there. I won't lie to you, I have zero experience in crisp manufacture/production/marketing or indeed tasting, but I tell you what, I'd stop anything like this butter flavour ever getting to market again. I bet Gary Lineker is laughing his socks off about this. He knows full well this butter flavour is rubbish. You watch Walkers push out a new flavour now, they'll have you on the ropes if you're not careful, and times are hard. In this financial climate, it's hardly the time to saying to the board "Right lads, check this – BUTTER.....BUTTER ****ING CRISPS". I bet they were all taken in at first, but I bet the board didn't bloody taste them did they?! They'll be sick to their stomachs when they see they're not selling though won’t they?!
Anyway, if you could sort it out, we would very much appreciate it.
Yours Sincerely,
TheDean



