Search Engine Optimization Help

[1kiwi]

Hi Guys,

I'm trying to help a small Garden Design site improve their search engine ranking (NB: I'm not getting paid). At present they have a ranking of 0 and do not even appear when you type in their name without spaces. I have a general strategy for both Onsite and Offsite improvements and have done a bit of research however, i would like to know specifically how to get this effect:

Notice the links at the bottom of the main title? Can anyone advise on how to get that effect?

 

[1kiwi]

Many thanks thought. I knew about 1 and 3 but your second tip was very helpful. It's a really small site so i assume that it will never get the above google effect but i'll implement your tips ASAP.

Any idea what the lag time is between implementing a new keyword/h1 tag and google recognising it?

NB: Site has already been indexed and will contain both the google analytics javascript and the google verify link. I also will be adding a sitemap.xml file.