Self employed people: getting more business

[Delvis]

Hello all,

The wife is a qualified Vet Physiotherapist, just over the first year now that she has been qualified and practicing.

I'm trying to find ways to boost her business and get more clients coming in or at least more awareness of the work she can do.

How do other self employed people here do this out of interest?

We have a website, a Facebook business page that gets updated/posts articles, recently got a LinkedIn page setup just because, what else could be going on? We're looking into getting an add in a local monthly ad magazine also.

Thanks for any advice all

This will also be interesting for myself tbh as I'm also looking at ways to push a side business forwards if I make the jump.

 

[Delvis]

How frequently is the Facebook page updated?

Utilise Instagram and Snapchat, especially the stories. These days it's about quantity not quality, post at least once a day, engage with followers and reply to every comment.

She needs to reverse engineer- e.g. 5 reasons why your pet needs company xyz or does your pet suffer from xyz
Does she have a unique selling point? Might be worth considering giving ridiculously cheap quotes to customers in return for a google review or instagram post/follow to begin with
Without knowing anything about Vet physiotherapists, are there any businesses that rely on them or work alongside them if so contact these businesses and follow them and engage with them on all social media platforms, they might refer clients.

Basically, everything HAS to go through a vet, you can't treat a person's pet unless you have had a referral from the vet.

The above sucks, majorly, I can see why it has to be done but it also stops people coming to you in the first instance as they need to goto the vets initially, and sometimes the vets can be not very forthcoming as Veterinary Physiotherapy is still relatively new.

As for updates to FB, probably once a week when there is a good article to share, it's not really going to be a page you will get many comments...

To add to the above she's also joined local business pages on there

I may suggest Instagram as well, but I think that hits the global audience more than local?

Twitter - you needs posts about what you can do. Instagram with pics of happy pets that have been treated.
Talk to vets in the local areas and see if they would consider referring people to you.

Cheers

Doubt she'll get on twitter tbh.

Yeah, she's said that she's gone to local vets, I've said to keep going back, get friendly with them and get your face recognised again and again.

 

[Delvis]

Thanks @Pestilence , appreciated .

I will forward on everything, she has had a referral from the local vet so it's worked on e at least, just need to keep on at it

 

[Delvis]

That's ridiculous, physios don't require referrals from doctors to treat people.

Nope I know.

It's some animal welfare act or something (can't remember off the top of my head)

There are some new movements with regards to horses and not needed referrals (if it's classes as say maintenance or something) but that hasn't transferred to dogs yet....hopefully it does.