SEO in 2024 - is it all just onsite now?

Joined
12 Feb 2006
Posts
17,380
Location
Surrey
i ask because i am once again looking for another SEO company for our website, and every single one seems to just want to do onsite work and absolutely nothing off site. back 15 years ago it was all back links, off site stuff, and making sure on the on site basics are there (h1 tags, keywords etc).

i'm getting quotes around £400-£600 per month, all reasonable, but i don't then get what the ongoing cost is. once they decide on a different title they want for the key pages, sort out the density of the key word etc, what am i then paying them £600 per month to do, given it's all just on site? it's not like in the past i could say "ok i can see this month they have gained us 20 new back links, shared our articles on these sites etc", now it just seems like "ok i can see they updated 3 pages titles last month, and nothing this month".

they all say it's the minut details and small changes that they try and figure out what works best and gets the best results, but also that seo is a task that can take 6 months before you see improvements. so in theory within a year, they may change the titles and text twice.

doesn't make sense to me.

especially when i consider our site to be mostly pretty decent with on site stuff already.

also sorry in advance to the mods for the posts in the future that they will have to delete due to spam accounts.
 
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