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- 30 Jul 2007
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http://www.kitguru.net/site-news/announcements/zardon/amd-withdraw-kitguru-fury-x-sample-over-negative-content/
Cant see any reason to doubt this...
If products cant withstand the average slings and arrows of reviewers, then it does not reflect well. My confidence in AMDs products is dented by such action.
We need to voice our support for reviewers against such tactics as it surely is in the consumers interest that reviewers feel free to speak their minds.
Lest in future your favourite reviewer feels under similar pressure.
Christine Browne informed me directly on the phone that the reason for withdrawing the sample was based on ‘KitGuru’s negative stance towards AMD’. She said that with limited product they wanted to focus on giving the samples to publications that are ‘more positive’ about AMD as a brand, and company. I was not informed during this call of anything we have published that was factually incorrect, we were also not told to edit or remove any content we had published. Based on what AMD had seen via KitGuru editorial in recent weeks it was felt that overall coverage was just too negative.
Cant see any reason to doubt this...
If products cant withstand the average slings and arrows of reviewers, then it does not reflect well. My confidence in AMDs products is dented by such action.
We need to voice our support for reviewers against such tactics as it surely is in the consumers interest that reviewers feel free to speak their minds.
Lest in future your favourite reviewer feels under similar pressure.