SKY Q and LG misleading promotion.

Associate
Joined
18 Oct 2009
Posts
595
Having purchased an OLED55E6V with the SKY Q promotion being a significant factor I applied for and received the code from LG to supply to Sky.

Unfortunately SKY refused to honour it claiming the promotion only applied to NEW SKY Q customers.
Yes I was already a paying SKY Q customer and thought I was about to get a significant saving which played a big part in my deciding to purchase.

Nowhere in any LG advertising online or elsewhere or in any retailers promotional material does it mention this clause at all and this includes LG's terms and conditions pages.

Whilst having a very annoyed but polite conversation with SKY we found mention of this at the very bottom of one particular page of the SKY Q promotion web pages and even then it was ambiguous as it says existing SKY Q customers get free multiscreen for a year. Well i am a SKY customer.
Then in really small print at the very bottom of page it states:

NEW SKY Q customers only. All SKY Q equipment is loaned to you at no cost and must be returned at the end of your subscription.

So do you take that literally as NEW SKY Q customers only or do you take it that its informing NEW SKY Q customers that the equipment is loaned and must be returned.

To me its ambiguous.

Either way I was angry enough to fire off a complaint to the Advertising Standards Authority complete with all offending web pages from the retailer, LG website and SKY's promotion pages.

I am still completely satisfied with the TV and believe it is the best i could get.

Was I a complete and utter retard or am I not the only one to have been deceived?
 
I have had a reply today from the ASA upholding my complaint.

Small excerpt below remember the ASA reviewed all web pages available at time of complaint.

We consider that the condition that the LG Sky Q promotion isn’t available to current Sky Q customers is a significant condition which should be made clear in ads for the promotion. We’ve therefore today contacted LG and asked them to amend their ads for the promotion to ensure that this condition is stated prominently in their ads. We’ve also asked them to contact LG retailers to inform them that they should also make the same changes to their ads featuring the promotion.
 
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