the brand i see winning a lot of the comparisons are Lifx but they are apparently a terrible company and i have no experience of the software so i wouldn't recommend them at all.
Some people on here do not like personal opinions and think you should agree with their opinion.
How can you have a
personal opinion on something you've never tried
You've repeatedly said there are better bulbs than Hue. You've repeatedly and
explicitly been asked "what are those bulbs", and every time your response is a load of waffle, combined with insults towards people who have recommended Hue.
I expect the insults are going to come my way now, because I'd be very surprised if you
do actually have a "personal" opinion on any "better" bulb than Hue, and are simply parroting what you've been told to believe by these alternative tech YouTubers, i.e. anything "not Hue" (probably solely for the reason that Hue is the big player in the game, and some people invariably need to "stick it to the man" to gain popularity).
I'm not for a moment saying that Hue definitely make the best bulbs, but as others have said, the entire ecosystem is definitely up there, coupled with their popularity meaning they are easy to find on the high street, plenty of accessories, and easy to find advice and troubleshooting online.
Personally, I've got a mix of Hue, IKEA, and some random off-brand ZigBee bulbs, running through a Hue hub. The non-hue bulbs are fine for the standard white, but for colour, the Hue ones are significantly better for colour range and reproduction. They were also much easier to set up (add serial no. to the app, done, vs having to mess around switching the others off and on multiple times, failing to pair, trying again, having to move the bulb closer to the hub, failing to pair, resetting them with the IKEA remote... you guessed it, failing to pair, and then finally rebooting the hub, repeating all of the above and finally they connected). The app is also far easier to use and more intuitive than the IKEA one.
I also have Hue bars on the back of my monitor for ambilight, and they work flawlessly, having taken less than a minute to set up, which is a significant improvement over the multitude of other options I tried.
If I was going to get any more bulbs, they'd almost certainly be Hue, just because of the much better overall experience.
Maybe this makes me a fanboy, but I'd rather be a fanboy than the kind of fool who is prepared to make life significantly more difficult for themselves just for the sake of "being different" (and
maybe saving a few ££)